Armando Cano
UX & Product Consulting
I help SaaS, dashboard, and marketplace teams reduce friction and make better product decisions.
I’m a UX/UI Product Designer with experience across SaaS products, dashboards, marketplaces, and customer support–driven environments. I’ve worked closely with designers, developers, PMs, CEO’s, and support teams, which allows me to approach product problems from multiple angles.
I value practical outcomes, clarity, and products that actually work for the people using them.
Focused on: SaaS platforms, data-heavy dashboards, and two-sided marketplaces.
Many products don’t struggle because of technology — they struggle because:
Users get confused or blocked in critical flows
Dashboards show data but don’t support decisions
Features pile up without clear prioritization
Support tickets keep growing instead of going down
I work with teams that know something isn’t working, but need clarity on what to fix, why it matters, and what will move the needle.
The Problems I Help Solve
How I Help
I identify friction points across key flows and interfaces, ranking issues by business and user impact so teams know exactly where to focus.
• UX Audits & Product Diagnosis
I design and redesign complex dashboards and operational tools to improve hierarchy, reduce cognitive load, and support faster, better decisions.
• Dashboard & Data-Heavy UX Optimization
I help two-sided products improve buyer/seller flows, trust signals, retention, and overall platform health.
• Marketplace & Platform UX Strategy
I translate customer support insights and recurring issues into concrete UX and product improvements that reduce friction and support volume.
• CX → UX Optimization
If your product feels harder to use than it should — or you need a senior external perspective to move forward — let’s talk.
Let’s Work Together!